Posts Tagged ‘FLAVOR’

Marketing Lunchables: Krafty or Plain Crooked?

n an attempt to cash in on health-minded shoppers, food giant Kraft has rolled out a label-marking program that targets caring parents… but at the expense of their kids. The Kraft “Sensible Solution” program works like this: A bright green flag that reads “Sensible Solution” is placed on their line of “better-for-you” products. The purpose [...]


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