Nutrition Labels

The fact is, so many consumers make unhealthy choices based solely on confusing labels and misleading claims that food manufacturers boldly place on their packaging.

Our experts teach unsuspecting shoppers how to spot the numerous chemicals, additives, and preservatives hidden in so many brand-name foods. We believe in the old adage “ Information is Power.” By really knowing what’s in the foods you’re buying (and eating), and understanding what many of these ingredients can do, you’ll be armed and ready to make better brand choices for you and your family. YOU’LL be in control (not the manufacturers) of your nutrition, your health, and your waistline.

Avoid Being Tricked By Food Labels

If you’ve been religiously reading our BrandAid emails, you know that you can’t rely on food manufacturers to have your best interest at heart. More often than not they go out of their way to emphasize “healthy” ingredients when sadly, they’ve added miniscule amounts. Too often the unhealthy ingredients (think high fructose corn syrup) outweigh [...]

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Fiber One: Credibility Zero!

Oops, they did it again. We like Fiber One’s original cereal. We like it so much we even gave it the Brand Doctor’s Silver Medal distinction. But then Fiber One created three new varieties of cereal (Honey Clusters, Raisin Bran Clusters, and Caramel Delight) – each includes more sodium and sugar and a wider variety [...]

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DD Smart: Better-for-you Choices that Keep you Running!

Dunkin’ Donuts has dunked a toe into the healthy food waters. But is the new slogan “DD Smart: Better-For-You Choices that Keep You Running!” more fluff than good stuff? It’s a tad hard to swallow when a donut mill like Dunkin’ — a  company that loads its customers with trans fats — starts offering foods [...]

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