Kid’s Foods
Label Trickery: Finding a Healthy Apple Sauce
Remember the good old days? Those simpler times when TV moms like Carol Brady didn’t break a sweat while whipping up pork chops and apple sauce for her pack of six almost-perfect kids. OK, so Bobby, Peter and Greg may have sported striped pants and Afros, but life was less complicated. You – or your [...]
Marketing Lunchables: Krafty or Plain Crooked?
n an attempt to cash in on health-minded shoppers, food giant Kraft has rolled out a label-marking program that targets caring parents… but at the expense of their kids. The Kraft “Sensible Solution” program works like this: A bright green flag that reads “Sensible Solution” is placed on their line of “better-for-you” products. The purpose [...]
