Avoid Sleazy Breakfast Bars

Posted in Health Bars

With their intoxicating promise-you-anything slogans and shimmery wrappers, they’re hard to resist. But hanging around too many “breakfast bars” will leave you with nothing but a broken heart and a major dietary hangover!

Many popular brand name food manufacturers have mixed up a number of chewy cocktails of refined grains and garbage ingredients disguised as convenient “healthy breakfast foods.”

The food sleuths at eBrandAid.com have seen too many DUI’s (Dieters Under the Influence of false advertising), so we are foregoing our right to remain silent! It’s time to sober up and decode exactly what’s in these sleazy breakfast bars.

Case in point: Kellogg’s Special K Blueberry Bars


(1 small bar 90 calories, 1.5g of fat, 95mg sodium, 1g fiber, 9g sugar, 1g protein)

INGREDIENTS: Cereal (Rice, Sugar, Whole Grain Wheat, Wheat Gluten, Defatted Wheat Germ, Salt, Wheat Flour, Malt Flavoring, Maltodextrin, Riboflavin [Vitamin B2], Thiamin Hydrochloride [Vitamin B1]), Corn Syrup, Fruit Pieces, (Sugar, Blueberry, Juice Solids, Cranberries, Sunflower Oil), Fructose, Sugar, Partially Hydrogenated Vegetable Oils (Soybean and/or Cottonseed, and Palm Kernel), Dextrose, Nonfat Dry Milk, Natural and Artificial Flavor, Sorbitol, Glycerin, Soy Lecithin, Calcium Carbonate, Citric Acid, Salt, Niacinamide, BHT (Preservative), Pyridoxine Hydrochloride (Vitamin B6).

Decoding the Fine Print

Okay folks, there are only two good things to say about Kellogg’s Special K Blueberry Bars: They’re quick and easy.

But convenience is a poor excuse when your bar has so many junk ingredients lurking on the ingredients label. For instance, these “Special K” bars are well-stocked with chemical additives like malt flavoring, corn syrup, partially hydrogenated vegetable oils, artificial flavor, sorbitol, glycerin, and the harmful preservative BHT.

With such an epic list of ingredients you’d think there’d be plenty of opportunity for fiber to belly up to the bar too. But according to the label, there’s only one lonely gram of fiber amidst so much junk.

Bottom line: Kellogg’s, along with so many other popular brands, is trying to market the same tired junk ingredients as new “healthy breakfast bars”— but we’re not buying it and neither should you!

Tune in next week when we’ll be serving up the eBrandAid Breakfast Bar Guidelines, along with our handy list of BestBrands for healthier bars. Then, all of you breakfast barflies can start your mornings conveniently and nutritiously!
Can’t wait? Here’s a sneak preview of some of our favorites:
Health Valley Granola Bars – Low Fat Chocolate Chip
Odwalla Nourishing Food Bars – Carrot Raisin
Kashi TLC Chewy Granola Bars – Honey Almond Flax

Remember, when you’re armed with a little eBrandAid know-how, you’re in control at the grocery store.

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In Our Opinion: The information contained in the eBrandAid e-newsletters is strictly based on the opinions of the eBrand Doctors. We have created a set of guidelines that we believe will help shoppers to better understand and decode food labels on products found in most grocery stores. Our mission is to help shoppers find the healthier brands that have the least amount of chemicals and other junk ingredients.

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