Brand Doctors

Meet the Brand Doctors

Okay, they’re not really doctors, they just play one in eBrandAid’s daily blog and weekly enewsletter. Actually, they consider themselves Practitioners in the Science of Healthy Food Choices (PSHFC) – it’s a term created to describe the work they do at eBrandAid. This “degree” means they know what to buy and what to shun at the grocery store based on the ingredients listed on food packaging. They created eBrandAid in order to pass on this important information to you.

Oh, by the way, please keep in mind that the eBrandAid service is solely for informational purposes and was designed to help shoppers decode food labels on products found in most grocery stores. It is not intended to replace medical advice or to be a substitute for a physician. Always consult with a medical or health-care professional before starting any new nutrition, weight-loss, or exercise program, or if you have questions about your health in general.

For more information, please e-mail the Brand Doctor’s at

Kerry McLeod, Publisher

Kerry McLeod, PSHFC (Practitioner in the Science of Healthy Food Choices), is eBrandAid’s chief Brand Doctor. McLeod became a professional label reader and expert brand selector years ago, after making the major transformation from chocolate-chomping, junk-food junkie to author, online publisher, wife, and mother. Her sensible approach to better eating through smarter grocery shopping has taught thousands how to become healthier and slimmer ? without sacrificing the foods they love. She has spread her message as a contributing writer for,,, Atlanta Sports and Fitness magazine, and Jezebel magazine, and has authored the popular diet and nutrition book The Last Diet Book Standing. She earned her bachelor’s degree in psychology at the University of Texas and has more than 21 years of experience in sales and marketing with a number of Fortune 500 companies, including Cox Enterprises, Inc., McGraw-Hill Publishing, and Hearst Corporation.

John McGran, Chief Editor

In addition to his editorial work here at eBrandAid, veteran writer and editor John McGran serves as the top content man and chief blogger for Diet-to-Go and Prior to his current positions, he served as chief editor of and editor-in-chief of McGran got his start in print media and from 1988 to 1999, he served as editor for Sun, a national weekly magazine based in Boca Raton, FL. He is a 1981 graduate of Pennsylvania State University where he earned his bachelor’s degree in journalism. His newspaper career includes stints at the Press-Enterprise in Bloomsburg, PA and the Sunday Independent in Wilkes-Barre, PA. McGran’s alter-ego is “Mr. Bad Food”, an average Joe who frequently writes about his experiences with food, weight loss and healthy living. McGran’s 30-year writing career also includes 13 page-a-day calendars and four books, including World’s Greatest Sports Brawls and Amazing But True Elvis Facts. Over the past decade, McGran has forged ties with several major publishing houses, including McGraw-Hill, Macmillan and HCI.

Susan Burke March, MS, RD, LD/N, CDE

In addition to being eBrandAid’s resident nutrition expert, Susan is the author of Making Weight Control Second Nature: Living Thin Naturally. She earned her Bachelor and Masters degrees in Nutrition and Exercise Sciences and Education from Queens College in New York. She is a registered dietitian (RD) with the Commission on Dietetic Registration and a Licensed Dietitian/Nutritionist (LD/N) in the state of Florida. She is also a certified diabetes educator (CDE), with advanced certificates in adult and adolescent and pediatric obesity. She served as Chief Clinical Nutrition Manager at Mt. Sinai Hospital of Queens, New York. She is a media spokesperson for the Florida Dietetic Association, and recently completed a two-year elected position as Secretary for the Weight Management Dietetic Practice Group, a professional practice group of the American Dietetic Association, for which she currently serves as the External Relations Assistant Director. Her website is

Jill Bennett Gaieski, Esq.

Jill Bennett Gaieski was the executive editor of The Last Diet Book Standing and now is bringing her expertise in label reading to eBrandAid, as a contributing editor. Jill figured out a long time ago that it’s what’s in the food not on the packaging that counts when it comes to healthy eating. Always ahead of the curve, Jill became an expert label reader long before paying attention to what you eat was considered “cool.” She holds a law degree from Nova Southeastern University, and received a BA in journalism from the University of Florida. She is barred in Florida and Pennsylvania. In the mid-90′s Jill switched gears and has since earned a master’s degree in anthropology from the University of Pennsylvania, and is now in the process of earning a Ph.D. Jill was named program manager for the North American office of National Geographic’s Genographic Project